Technical judgment for non-technical businesses.
Make the important technology calls with someone senior on your side. For those who don't need a full-time technology department.
Your business is doing well. That's the problem.
Probably not as well as it could. But not badly enough to make you actually do something about it.
So when something technical comes up, you turn to John. John from accounting. The closest thing you've got to a tech department, on the strength of that one time he got the printer working.
And hey, good for John. No disrespect, genuinely.
The obvious next move is to ask the person who's going to sell it to you.
I'm sure they're decent people. But when you sell something, problems have a funny way of looking like they need it.
I don't know your business. You do. Better than anyone, I hope.
But technology? I've been around long enough.
I've seen too many shiny solutions bought and sold that leave you trapped later.
Black boxes, hidden maintenance, servers that suddenly get more expensive, companies that disappear. Pick your flavor.
I've seen huge projects built for simple things.
And sometimes, for stupid things.
I don't like it. And, frankly, I find it extremely boring.
Most things can be simpler. Easier to understand. Easier to own.
Own your technology. Understand it. Steer it.
- A clear view of where you actually stand, in plain language.
- The right call for every decision: build, buy, automate, or leave it alone.
- The simple, cheap improvements that usually go unnoticed.
- The full picture of what a vendor's really selling you, risks and tradeoffs included.
Hi, I'm Pablo. I solve problems.Technology is just a tool.
For thirteen years I've been the person businesses bring their problems to, across very different worlds: factory floors, electrical and structural engineering, compressed air, and pure SaaS. Yours probably won't be the first of its kind I've seen.
I care about what's useful, not what's impressive. When something is genuinely worth doing, I'll say so. When it isn't, I'll tell you that too.
You deal with me directly, start to finish. The person who learns your business is the person who answers when you call. No account manager, no rotating team.
Can this be done? Almost always, yes.
Whether it's worth doing is the point.
Reasons not to work with me.
- I tend to say what I think. With some boundaries, but not many.
- I work fully remote.
- I work in English. Not a native speaker though. Sometimes it comes out a little funny, or a word escapes me. That happens in my native Spanish too, to be fair.
- I wear t-shirts. And flip-flops. But you shouldn't be able to see those. If you need me to wear a shirt for a meeting, just tell me. It's not the default.
I'm a fit for some businesses, and honestly not for others.
This is for you if
- Your business is stable, profitable and growing.
- You want an almost part-of-the-team feeling.
- You're the one who decides.
It isn't, if
- You're still fighting to survive.
- You already have a tech team.
- Every decision goes through a committee.
If you don't like the first session, you don't pay.
Just tell me to stop. No hard feelings, and honestly I'd appreciate it. I prefer to work with happy clients.
Let's work together.
One session on something specific.
I'll explain the alternatives as plainly as possible, including the hidden traps in each one.
Let's find a spotAbout sessions
- You bring me a problem. I tell you how I'd approach it: what I'd do, avoid, and keep in mind. If it's small, we might even code a solution during the session.
- You bring me a quote, usually for software. I tell you the risks I see, and what I'd ask them to add to protect you.
- You're not sure something is worth it. We work it out together.
- Nobody has solved your problem yet. Let's take a look. No promises.
- Something else? Ask me. If it's not my thing, I'll point you in the right direction.
No set duration: some are shorter, some longer. Usually, one problem takes one session.
Most businesses need guidance. A small number need me directly inside the work.
Sessions to understand, decide, follow up, and improve. Plus quick questions between sessions.
Check availabilitySessions to understand, decide, follow up, and improve. Plus quick questions between sessions.
Check availabilityFor businesses that need me directly involved in execution regularly.
And if I want you to build?
With the guidance plans, I can quote it separately when it's worth it. With Hands-on, execution's already included within the reserved time.
The things people ask first.
You can build things. Doesn't that bias your advice?
It would, if building were how I made my living. It isn't. I'm paid for the ongoing involvement whether or not I build anything, so I'll happily tell you to buy off the shelf, automate it cheaply, use the vendors you already have, or do nothing. When a build is the right move, your own vendors get first shot. And honestly, I'm happy not to spend my time on something that's already solved.
Why not just hire someone in house?
At this stage most businesses don't need a full-time hire yet. A junior costs more than this, takes months to learn your business, gives you less judgment, and still needs a senior to manage them. With me you get the senior view from day one, and nobody to manage.
Are you a fractional CTO?
Something like that, but for businesses that don't have a technology department in the first place. A fractional CTO usually steps in to lead an existing team. Here there's no team to lead. The work is understanding your business and helping you make good decisions over time. And if the day comes when you do need to build a team, I can help you get there.
Will you give us a strategic plan or a roadmap?
By default, no. The default roadmap is fixing or improving things, one at a time. But if your case really needs one, we'll make one.
What shouldn't I hire you for?
A few things. Choosing or comparing an ERP or CRM. IT support, like laptops, printers or Wi-Fi. Cybersecurity audits and certifications. If you're already a client, I'll happily give you my opinion on any of these, but I'm not an expert. And if that's what you need, I'll point you to someone better if I can.
Do I have to commit for long?
No long contract, and you can stop whenever you want. But this isn't something to switch on and off month to month. The value compounds: the longer I know your business, the sharper the calls get. The aim is to be worth keeping, not to lock you in.
Tell me what you're dealing with.
Let's see if we're a good fit. The more you tell me, the better.